One of the main voices of FIBA 3x3 worldwide, known for blending the rhythm and flow of Hip Hop and Rap into a dynamic MC style that electrifies arenas. His unique approach combines freestyle rhymes, rapid-fire delivery, and a commanding stage presence, making him a defining figure in the fast-paced culture of 3x3 basketball.

Knowa made history at the Tokyo 2020 Olympics, the first-ever Olympic 3x3 tournament, and returned at the Paris 2024 Olympics, solidifying his place on the sport’s biggest stages. His voice is instantly recognizable across the FIBA 3x3 World Tour, igniting fans from Manila to Paris, Abu Dhabi to Amsterdam.

In addition to hosting, he is also a composer and songwriter with his group Q-York, writing and performing official FIBA 3x3 anthems, including "What A Thrill" and "10 Minute Thriller" — soundtracks that capture the adrenaline, speed, and passion of the game.

With his signature catchphrase “IzGuuud!”, #3x3TheHype embodies the fusion of basketball, Hip Hop, and global street culture — making every event not just a competition, but a celebration.